Mosaics Mouthwatering Charcuteries Case Study
Client's Challenge
Novella had built Mosaics Mouthwatering Charcuteries from the ground up, drawing inspiration from her Trinidadian heritage where diverse cultures come together in a beautiful harmony, much like the carefully arranged elements on her charcuterie boards. After 15 successful months of operating primarily through word of mouth, Instagram, and Facebook, Novella recognized the need for a professional online presence to propel her business forward.
"The next step for me is to get that website up, to see and to really investigate how that pushes Mosaics forward," Novella explained. Working as a solo entrepreneur while balancing family life with two young children aged 5 and 10, she faced the challenge of competing with more established local charcuterie businesses that had advantages in marketing expertise and online visibility.
Novella wanted to expand beyond individual clients to attract more corporate events and larger jobs, but her current branding didn't align with these corporate aspirations. She also needed a platform to showcase her charcuterie classes, which were being held at a culinary center but could be more profitable if offered independently. Despite her skill in creating stunning, balanced arrangements that customers described as "calming," Novella acknowledged her limitations in technical marketing knowledge and industry-specific promotion.
Transformations
That Drive Growth
"I actually cried with joy and the meticulous attention to detail and care for my vision. They were prompt and efficient, knowledgeable, and approachable. The end product was spectacular! I was so grateful to have been on this journey of branding and website design with Knowtizmnt." - Novella
Brand Strategy
Efficient Framework
We utilized our brand basic and website-in-a-week methodology to create a practical online presence for Novella. This approach suited Mosaics Mouthwatering Charcuteries as a growing business that needed a professional website without the extended timeline and investment of a fully custom solution. During our initial consultation with Novella, which served as an informal discovery session, we gathered the essential information needed to develop a website that would meet her immediate business needs.
Brand Foundation
The cultural heritage behind Mosaics Mouthwatering Charcuteries offered a rich source of inspiration for our brand work. Trinidad and Tobago's multicultural population—one-third of Indian descent, one-third of African descent, and one-third of other ethnicities—serves as the perfect metaphor for Novella's charcuterie arrangements. We identified core brand attributes centered on soulful, harmonious, nurturing, convivial, and vibrant qualities, which guided our creation of a distinctive visual identity.
Brand Identity
We crafted a cohesive brand identity that captured the essence of Mosaics Mouthwatering Charcuteries. A key enhancement was refining Novella's logo to create a more polished, visually engaging mark. The new logo features a colorful geometric pattern that represents the balanced arrangements of Novella's charcuterie boards and symbolizes the coming together of a mosaic of food and people to foster communal sharing, conversation, and connection. The friendly script typeface for "Mosaics" adds organic warmth with its calligraphic influences, paired with clean typography for "Mouthwatering Charcuteries." This updated logo strengthens her brand with a more unified, sophisticated look while maintaining the artistic spirit of her work.
Using hues inspired by Novella's charcuterie boards—rich reds, warm earthy tones, and subtle neutrals—we developed a palette that mirrors the inviting quality of her creations.
For typography, we selected Oregano for headers and Figtree for body text, achieving harmony between professionalism and accessibility. These thoughtful brand elements establish a consistent visual language that expresses her business's cultural roots and artistic approach.
Website Design & Development
Functional Online Presence
We designed a concise, professional Mosaics Mouthwatering Charcuteries website that establishes Novella's digital footprint with room to expand as her business grows. The user-friendly layout ensures visitors can quickly grasp her service offerings and contact her with ease.
The website concentrates specifically on her charcuterie classes and corporate & special events services. We built customized forms and dedicated sections for these core offerings, highlighting what makes each distinctive: community-centered classes and elegant catering solutions for businesses and special events. These targeted service pages align perfectly with Novella's ambition to reach broader markets and explore new business avenues.
Engaging Content Creation
We developed website copy that conveyed the heart of Mosaics Mouthwatering Charcuteries' story and service offerings. The text showcased Novella's corporate services and interactive classes while weaving in the cultural inspiration that makes her brand unique. We emphasized messaging that resonates with potential clients and clearly articulates the value Mosaics Mouthwatering Charcuteries boards and grazing tables bring to gatherings and events.
Outcome
The refreshed brand and new website position Mosaics Mouthwatering Charcuteries to expand beyond word-of-mouth referrals and connect with corporate clients and event planners. The refined brand identity bolsters Novella's market presence, enhancing her competitive edge while preserving the authentic cultural foundation that distinguishes her business.
The professional digital presence creates pathways to new opportunities, including corporate events, wedding planners, and community groups. This supports Novella's vision of hosting independent charcuterie classes and scaling her business while balancing her responsibilities as a wife and mother of two young children.
